Sustainability starts with what matters most to your business. It's not about being perfect, it's about focusing on what drives performance, resilience, and trust.
We’ve built this toolkit to help you go from intent to action, fast.
Use the table below to identify where sustainability already intersects with your growth, operations, or investor readiness.
| Sustainability lever | Business outcome | Starter moves |
|---|---|---|
| Culture & employment | Attract talent, retain speed & trust | Define core values, inclusive hiring, early rituals |
| Product design | Build loyalty, reduce risk | Embed trust cues (transparency, accessibility, safety) |
| Data & cybersecurity | Accelerate sales, stay compliant | Document policies, plan for breach response |
| Environmental impact | Lower costs, prep for regulation | Reduce resource intensity, map climate exposure |
| Supply chain | Improve margins, increase resilience | Map suppliers, add simple ESG criteria |
Use this tool to identify and prioritize sustainability issues most relevant to your business. This helps guide strategy, product decisions, and investor conversations.
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Tip: Materiality evolves with your business. As your company grows, enters new markets, or engages different stakeholders, what’s material will shift. Reassess regularly to stay relevant and strategic.
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You don’t need formal ESG disclosures to show leadership. Focus on what’s most material to your company and act early, visibly, and intentionally.
Share it in your deck, investors want to see clarity and direction, not perfection.
Here are optional tools to support your next steps: