“Environment is no one’s property to destroy; it’s everyone’s responsibility to protect” Mohith Agadi
The questions below are designed to prompt reflection and preparation on key environmental considerations that startups may face from investors, ranging from operational efficiencies to strategic alignment with global sustainability goals.
Being able to confidently address these questions can demonstrate your company's commitment to sustainability and its integration into your business model and growth strategy. It is fine to talk about your intent if you are still early stage.
Operational efficiency and emissions
- Are you aware of what contributes to your carbon footprint?
- Have you made sustainable choices across your product value chain?
- Are you doing all you can to run your operations and use resources efficiently?
- Do you understand the difference between scope 1, 2, and 3 emissions?
- Are you able to (or intend to) measure your carbon emissions? Is this validated by an independent party?
Strategy and compliance
- Can your sustainable choices be part of your company brand and reputation?
- How does sustainability integrate into your long-term business strategy and mission?
- How prepared is your business to adapt to future environmental regulations and changes in sustainability standards?
- Are you aware at what point regulation may require you to report on your environmental effect?
Product and market
- Would a product life cycle assessment (LCA) show you are more or less green than your competitors?
- How are you leveraging sustainability for innovation or competitive advantage?
- Do your green labelling or marketing claims comply with applicable regulations?
- Do your green labelling or marketing claims have enough research and evidence to support them?