“Businesses can be powerful problem-solvers tackling everything from financial inequality and education access to climate change and online safety.”

🎥 Watch: Why impact businesses matter (2-min video)

https://www.youtube.com/watch?v=0iIh5YYDR2o&feature=youtu.be

✅ Quick reminder: What makes an impact company?

Antler defines an impact company as one where product outcomes lead to a positive environmental or social benefit that is:

These outcomes often align with the UN Sustainable Development Goals (SDGs) but don’t rely on labels alone. The proof is in your product.

🧭 What to do once you’ve taken the first steps

Now that you’ve clarified your mission, users, and early outcomes, here’s how to deepen your impact strategy and position your company for credibility, investor alignment, and long-term value.

1. Does your product impact align with your internal strategy?

Your internal policies and operations should reflect the same principles you promote externally.

🧩 Use this simple GIIN Theory of Change checklist to: