*"Design is not just what it looks like and feels like. Design is how it works." —*Steve Jobs


In the rapidly evolving tech industry, the impact of product design extends far beyond functionality. It shapes user experiences, influences societal norms, and bears ethical implications. As startups embark on their innovation journey, integrating responsible design principles from the outset is not just beneficial—it's essential.

Considerations for privacy, security, accessibility, and sustainability should be prioritised. In addition, tech products should not be built to support or encourage harmful biases or social inequalities.

The digital age brings unprecedented opportunities alongside significant ethical dilemmas. Public concern and regulatory efforts are driving a shift towards transparency and accountability in tech development. Addressing potential harms and embedding tech ethics into product design are becoming non-negotiable for building trust and a positive brand image.

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Source: TechTransformed

While no company intends to create harmful products, navigating real-world dilemmas often leads to unintended consequences, such as:

  1. Social media and gaming addiction
  2. Online bullying and harassment
  3. Privacy concerns
  4. Job displacement by automation
  5. Environmental impact of e-waste
  6. Spread of misinformation
  7. Bias in decision-making tech that leads to social discrimination
  8. The digital divide & access to technology is becoming more apparent across and within countries

Mitigating these issues is paramount for companies committed to responsible innovation.

Aral Balkan and Laura Kalbag's "Ethical Hierarchy of Needs" offers a straightforward approach for designers to prioritize ethical considerations, emphasizing the importance of integrating company values directly into product design.

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Living your values through product design